BMWine Accompanies 100 FLAVORS - Michelin-Starred Chefs

When 13 Chefs with 27 Michelin Stars Converge in Vietnam, in Harmony with the Art of Wine

The 100 Flavors - Michelin-Starred Chefs series, officially licensed from Dinner Incredible, has successfully concluded its journey in Ho Chi Minh City and Hue, marking a defining milestone for Vietnam’s fine-dining landscape.

As the official wine partner of the program, BMWine accompanied this historic culinary journey - connecting Michelin-level gastronomy with the refined artistry of wine.

For the first time, Vietnam welcomed 13 international Michelin-starred chefs, representing a collective total of 27 Michelin stars, united within a single multi-city program. More than a showcase, 100 Flavors became a platform where global haute cuisine, cultural storytelling, and Vietnamese ingredients converged - positioning Vietnam firmly on the international fine-dining map.

27 Michelin Stars - A Defining Milestone for Vietnam’s F&B Industry

Taking place from November 23-30, 2025, 100 Flavors gathered Michelin-starred chefs from France, Italy, Germany, Greece, and beyond. Each chef brought a distinct culinary philosophy, while sharing the uncompromising Michelin standards of precision, discipline, and respect for ingredients.

Among the participating chefs were several globally renowned three-Michelin-star figures, including:

- Jacob Jan Boerma
- Thomas Bühner
- Bruno Menard
- Thierry Voisin
- Stylianos Arakas
- Alvin Leung

Chef Stylianos "Stelios" Arakas 3 sao - Chef Jacob Jan Boerma 3 sao - Chef Giorgio Diana CEO & Founder Dinner Incredible

They were joined by a selection of distinguished one- and two-Michelin-star chefs from across Europe and the international culinary scene. The collective presence of 27 Michelin stars in Vietnam is widely regarded by industry observers as one of the most significant culinary gatherings the country has ever hosted.

BMWine - Elevating the Michelin Experience Through the Art of Wine

As the official wine partner throughout the entire program, BMWine played a central role in shaping the overall dining experience - ensuring that wine was not a supporting element, but an integral part of Michelin-level gastronomy.

BMWine’s wine selections were curated with a clear philosophy:

- Harmonizing with Vietnamese ingredients and local palates
- Supporting the structure and progression of Michelin-crafted menus
- Enhancing, rather than overshadowing, the chefs’ culinary intent

Reflecting on BMWine’s collaboration with the Michelin-starred chefs, Jennifer Lucchin, National Manager at BMWine, shared:

“100 Flavors has always been about honoring local cuisine through the vision of world-class chefs. Just as every dish reflected craftsmanship and cultural respect, every wine was carefully selected to complement the artistry on the plate. The winemakers we work with bring the same dedication and precision to their craft as the chefs in the kitchen. Our mission is to connect exceptional wines with exceptional moments - and 100 Flavors was truly one of those moments.”

Ms. Jennifer Lucchin a wine expert from BMWine, shared her insights while participating in the 100 FLAVORS - Michelin-Starred Chefs event.

Ho Chi Minh City – Vietnamese Ingredients Through a Michelin Lens

In Ho Chi Minh City, the showcase “The Ho Chi Minh City Symphony”, hosted at La Vela Saigon Hotel, presented menus inspired by Vietnamese ingredients and executed with Michelin-level techniques and presentation standards.

The dishes created a refined dialogue between:

Local Vietnamese flavors
The individual culinary signatures of Michelin-starred chefs
International fine-dining structure and aesthetics

To accompany these menus, BMWine curated youthful, well-balanced wines designed to enhance flavor clarity and textural harmony, allowing the ingredients to remain at the heart of each course.

100 Flavors - Michelin-Starred Chefs in Ho Chi Minh City at La Vela Saigon Hotel

Hue - “Dạ Yến Hoàng Cung”: Where Tradition Meets Haute Cuisine

In Hue, the “Dạ Yến Hoàng Cung” showcase unfolded in an atmosphere inspired by Vietnam’s imperial heritage. Within this setting, Michelin-starred chefs reinterpreted traditional Vietnamese cuisine using contemporary haute cuisine techniques.

This showcase demonstrated that Michelin standards are not confined to European gastronomy. Instead, they are adaptable frameworks capable of elevating indigenous culinary traditions while preserving their cultural essence.

BMWine complemented this experience with elegant, layered wines selected to match both the refined structure of the dishes and the ceremonial ambiance of the imperial setting.

The 100 Flavors - Michelin-starred chefs showcase night 2 will take place on November 28, 2025 at La Vela Hue Hotel

One of the defining elements of 100 Flavors was the seamless integration of Michelin-starred cuisine and carefully curated wines.

As the exclusive wine partner, BMWine focused on:

- Structural harmony between wine and dish
- Consistency across multi-course menus
- A cohesive end-to-end fine-dining experience

This approach reinforced the role of wine as a core pillar of international fine dining, rather than a secondary accompaniment.

A collection of exquisite wines from BMWine at 100 Flavors.

100 Flavors - Advancing Vietnamese Cuisine on the Global Stage

Beyond its immediate impact, 100 Flavors highlighted several important developments:

- Vietnam’s growing recognition as a destination for Michelin-starred chefs
- Increasing international interest in Vietnamese cuisine and its cultural narratives
- A shift toward greater professionalism and standardization within the F&B sector

BMWine’s involvement further underscored the importance of wine as a strategic component of the fine-dining ecosystem — one that continues to gain recognition and investment in Vietnam.

Vietnam – An Emerging Destination for Michelin Excellence

With 27 Michelin stars represented at 100 Flavors 2025, Vietnam continues to establish itself as a high-potential destination for world-class gastronomy.

More than an event, 100 Flavors - with BMWine accompanying as official wine partner - stands as a forward-looking statement, signaling Vietnam’s readiness to engage with the Michelin world on equal footing, where culinary excellence and the art of wine come together to shape the future of fine dining.