BMWine – Gold Sponsor of Vietnam Best Sommelier in Italian Wines 2026

BMWine was honoured to support the Italian Chamber of Commerce in Vietnam (ICHAM) as a Gold Sponsor of Vietnam Best Sommelier in Italian Wines 2026 (VBSIW 2026). This partnership reflects BMWine’s commitment to connecting wine import and distribution with education and professional development in Vietnam’s hospitality industry.

Held on 29 September 2026 at Casa Italia in Hanoi, the National Final and Awards Ceremony brought together sommeliers, wine professionals and industry partners. The event offered contestants an opportunity to demonstrate their expertise while encouraging professional exchange and a deeper understanding of Italian wine.

VBSIW 2026: Connecting Italian Wine Knowledge with Professional Practice

Organised by ICHAM, the second edition of Vietnam Best Sommelier in Italian Wines provided a platform for sommeliers to demonstrate their knowledge of Italian wine and its application in professional service.

The programme combined theoretical knowledge with blind tasting, wine service, food pairing and professional communication. These disciplines reflect the practical demands of a sommelier’s work in restaurants and hotels.

Beyond the competition, VBSIW offered participants opportunities to learn, exchange experience and refine their service skills. Wine knowledge delivers its greatest value when translated into clear explanations, appropriate recommendations and precise service.

BMWine Supports ICHAM as a Gold Sponsor

Drawing on its experience in wine import, distribution and education, BMWine believes that the development of the wine market goes hand in hand with the expertise of its professionals.

Italian wine’s diversity of regions, grape varieties and styles makes a strong foundation of knowledge particularly valuable. Understanding a wine’s origin and characteristics helps restaurant and hotel teams introduce it accurately, recommend suitable food pairings and respond confidently to guests’ preferences.

Through its support of ICHAM and VBSIW 2026, BMWine aims to help create opportunities for sommeliers to exchange experience, strengthen their knowledge and develop their service skills. This reflects BMWine’s broader approach to working with hospitality partners: providing quality wines alongside education and practical professional support.

Strengthening Hospitality Expertise Through ISG Wine Education in Vietnam

Within restaurants and hotels, a knowledgeable wine team contributes at every stage of the guest experience, from developing a wine list to explaining different styles, recommending pairings and delivering attentive service.

Knowledge of wine regions, grape varieties and production methods enables professionals to explain what distinguishes a wine. Sensory skills support the assessment of its style and quality, while effective communication turns technical information into relevant, accessible recommendations.

BMWine puts this commitment into practice as the exclusive official partner of the International Sommelier Guild (ISG) in Vietnam. Through ISG wine education programmes, BMWine helps F&B and hospitality professionals build structured wine knowledge, develop sensory assessment skills and apply their learning to wine recommendations and service.

Supporting VBSIW 2026 extends this commitment by contributing to further opportunities for learning, professional exchange and career development within Vietnam’s sommelier community.

Recognising the Contributions Behind VBSIW 2026

BMWine extends its sincere appreciation to ICHAM, the judging panel and fellow partners for creating a valuable platform for professional development. We also congratulate all contestants on their preparation, composure and dedication to the sommelier profession.

As a Gold Sponsor of Vietnam Best Sommelier in Italian Wines 2026, BMWine reaffirms its commitment to wine education, the development of hospitality professionals and the continued advancement of service standards in Vietnam.