BMWine Partners with ITE HCMC 2026 as a Silver Sponsor

BMWine was proud to partner with the 20th International Travel Expo Ho Chi Minh City – ITE HCMC 2026 as a Silver Sponsor, reaffirming its commitment to Vietnam’s tourism, food and beverage, and hospitality sectors.

Held from 27 to 29 August 2026 at the Saigon Exhibition and Convention Center (SECC), ITE HCMC 2026 took place under the theme “Vibrant Connections – Global Destinations.”

A Leading International Tourism Platform

Over the past two decades, ITE HCMC has developed into one of Vietnam’s leading international tourism trade promotion platforms.

The 2026 edition brought together more than 520 exhibitors and brands, representatives from 34 Vietnamese provinces and cities, and 260 international buyers from over 40 countries and territories. More than 21,000 pre-scheduled B2B appointments created valuable opportunities for tourism businesses to connect, exchange knowledge and develop international partnerships.

BMWine’s Commitment to Hospitality

BMWine’s recognition as a Silver Sponsor reflects the company’s continued engagement with Vietnam’s tourism and hospitality community.

Guided by a Hospitality-First approach, BMWine works beyond wine import and distribution. The company supports hotels, resorts and restaurants through wine list development, portfolio consultation, food and wine pairing, beverage concepts and professional training for F&B teams.

BMWine is also the exclusive representative of the International Sommelier Guild – ISG in Vietnam, connecting international wine education standards with the practical needs of the local hospitality industry.

Creating Meaningful Hospitality Connections

Through its partnership with ITE HCMC 2026, BMWine continued to strengthen connections between tourism, culinary culture, professional education and international hospitality standards.

BMWine sincerely appreciates the recognition from the Organising Committee and is honoured to stand alongside the sponsors and partners contributing to the success of this milestone event.

Looking ahead, BMWine will continue to support tourism, culinary and hospitality initiatives while helping partners enhance service quality and create more refined guest experiences.

BMWine – Get Taste, Get Together.